Elastic Media Freelance Web Design Leeds

1. Engage the reader with a clear 'call to action'

There's usually a reason why companies send out emails. A lot of the time, this boils down to selling more product.

It's vital to the success of an email to get your potential customers to act (even better if you can add an incentive to do so!). As well as your product information, always include action phrases like 'click here', 'buy now' or 'call now'. Spell out what you'd like your readers to do and you'll see better results than if you don't.

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Just found this superb video from the Norwegian music duo Röksopp. Love the diagrammatic style!

Our friends over at Precinct25 have just launched a new blog. Should be one to watch.

"Don't make something unless it is both necessary and useful; but if it is both necessary and useful, don't hesitate to make it beautiful."

The Shakers, were a religious sect founded in 1774. Their furniture designs - based on principles of simplicity, functionality, and quality - have inspired generations of designers.

Targeted Email Campaign

Elastic was recently commissioned by NeataStreet - provider of tough and durable Street Tidy Products - to create a targeted email campaign.

The mail was broadcast to a specific target audience which was reflected in the design, and achieved a fantastic 25%+ read-rate.

Dieter Rams, designer - Cold War Modern

50 years ago, record players didn't look like machines. They looked like old-fashioned, brown wood furniture. But in 1956, Dieter Rams's SK4 record player, nicknamed Snow White's Coffin, changed all that.