Elastic Media Freelance Web Design Leeds

Flickermood 2.0
by Sebastian Lange

Love the grainy look of Helvetica in motion. The copy is from the poem Mutability by Shelley.

Andy Goldsworthy is an artist/sculpture/photographer who’s medium is nature itself. Leaves, mud, snow, twigs, trees and rock are all used to create both temporary and permanent sculptures which draw out the character of their environment.

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1. Engage the reader with a clear 'call to action'

There's usually a reason why companies send out emails. A lot of the time, this boils down to selling more product.

It's vital to the success of an email to get your potential customers to act (even better if you can add an incentive to do so!). As well as your product information, always include action phrases like 'click here', 'buy now' or 'call now'. Spell out what you'd like your readers to do and you'll see better results than if you don't.

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Just found this superb video from the Norwegian music duo Röksopp. Love the diagrammatic style!

Our friends over at Precinct25 have just launched a new blog. Should be one to watch.

"Don't make something unless it is both necessary and useful; but if it is both necessary and useful, don't hesitate to make it beautiful."

The Shakers, were a religious sect founded in 1774. Their furniture designs - based on principles of simplicity, functionality, and quality - have inspired generations of designers.

Dieter Rams, designer - Cold War Modern

50 years ago, record players didn't look like machines. They looked like old-fashioned, brown wood furniture. But in 1956, Dieter Rams's SK4 record player, nicknamed Snow White's Coffin, changed all that.

In my early days of design, art director of Ray Gun Magazine David Carson was the guy to shamelessly copy from reference in your work. Here in this 2003 TED talk he talks about 'design, discovery and humour'. Good stuff.

"You can do homework from now until doomsday, but you will never win fame and fortune unless you also invent big ideas. It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night."

A quote from David Ogilvy, from Ogilvy on Advertising. Arguably one of the best ad men of the 20th century, Ogilvy wrote the rules of advertising in the '50s.

Just saw for the first time Moog: A Documentary by Hans Fjellestad (2004)

"MOOG, the new documentary about Robert Moog, inventor of the modern synthesiser, is a portrait of the legendary figure in music and technology and his ideas about creativity, design, interactivity, spirituality and his collaborations with musicians over the years."

Really interesting stuff with lots of parallels with computer interaction and design.