Write down 5-10 words (adjectives or nouns) that represent you, your strengths, your unique qualities and/or your differentiators. Then have your coworkers, family, friends etc. do the same thing, and find out where these overlap. This will show you where your perceptions meet others’ perceptions and this is a great place to start. I also recommend taking the Myers-Briggs Type Indicator (MBTI) personality assessment to identify your unique personality type and google the type to find out more information on how you best function in teams, at work, in relationships etc. This will really help you establish your personal brand.

Pick one word from all of this that best represents you and make this your one-word brand. The beauty about the one-word brand is that it is really easy to follow up with a personal brand pitch filled with more information and adjectives supporting it. The one-word is also more memorable to employers and anyone else you present it to.

Make sure to translate your personal brand consistently across all of your channels, including your resume, your cover letter, your emails, your online profiles and social networks, your interviews etc.