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The King of Madison Avenue

February 6th, 2009 : posted by matt

"You can do homework from now until doomsday, but you will never win fame and fortune unless you also invent big ideas. It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night."


A quote from David Ogilvy, from Ogilvy on Advertising. Arguably one of the best ad men of the 20th century, Ogilvy wrote the rules of advertising in the '50s.



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Elastic is a highly creative digital design label run by Matt Wildin, a freelance designer based in Leeds.





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